The only place you need to add images to is the Media App. These can be in any format e.g. JPEG, PNG etc. These images will then be optimized and scaled by our CDN before being displayed to your users.
All other images that will be available on your site will come through either the API Streams that you're using and will automatically be brought through to your Pages (these include Icons, Logos and Product Images) or your Developers will specify how Backstage accesses these images and how you can use them within your Tastics. For example, using a Header Tastic should include your Brand Logo but you won't need to add this, your Developers will have done this for you when they created the Tastic.
However, there are some Tastics that you will need to add your own images for, e.g. Tiles.
Select, this opens the image picker
Changing the Image
You can change the image on your Page at any time by clicking on your Tastic, opening the Image section of the Configuration Panel and clicking
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